Captify and Smart reach agreement to achieve more efficient
Jan 8, 2024 10:39:32 GMT
Post by account_disabled on Jan 8, 2024 10:39:32 GMT
Captify , the world leader in Search Intelligence, and Smart AdServer (“Smart”), the leading independent ad tech created to provide the most direct link between buyers and publishers, have announced a global agreement to make programmatic buying more efficient , in no time. where it is more important than ever as brands rely even more on digital media to offset the loss of revenue caused by the COVID-19 pandemic. The agreement between the two companies will provide buyers with the audiences offered by Captify , a scaled search data ecosystem overlaid on Smart's premium inventory through the creation of custom agreements between publishers. Captify's strategic and dynamic custom audience segments are built from billions of connected on-site searches in real time and, when merged with Smart's premium publisher inventory, offer programmatic buyers a gateway to Exclusive entry to a 100% brand safe environment. This allows buyers to access inventory from multiple premium publishers at once, through a unique bid ID on their DSP of choice, bringing transparency to direct bidding without sacrificing volume.
Captify will use Smart's most innovative and vertically integrated platform, “Smart Buyer Connect (SBC)”, to enable the activation of Captify's segmented audiences in combination with Smart's targeted Email Data parameters, including format and performance criteria. This allows buyers to predict reach and create, update and optimize tailored offers across Smart's catalog of high-quality publishers. This can be done directly or through the advertiser, agency or traiding desk clients. This partnership is essential for European programmatic media buyers as: – More dynamic, fresh, privacy-compliant search data is needed that delivers intent, with consent in the programmatic ecosystem. – Captify's dynamic search data reveals audiences most receptive to brands (often unexpectedly) by identifying real-time moments of consumer consideration and intent, going beyond outdated demographics and population segmentation. – Advertisers need to feel confident that their brand will appear in the most relevant and brand-safe contexts.
Improves media efficiency when advertisers can simultaneously access premium publisher inventory , quickly and easily, through a unique offer ID on their DSP of choice. In a value optimization context where both cost and operational efficiency are key, this gives them the same transparency of direct deals, without sacrificing volume. – Advertisers must be sure that every euro invested in the media multiplies final revenue. Vincent Pelillo, European President of Captify , says: “People are constantly searching. We are always connected. The dynamic nature of search continually generates fresh and evolving audiences, not overused and outdated segments of data. We have worked hard as a business to solve this industry problem of effective, privacy-compliant data poverty. At a time when brands need to have the highest trust and the best results possible, this agreement means for programmatic buyers they no longer need stale data by combining Captify's technology with Smart's top-tier premium offering to win twice ”. Ruth Bareño, Commercial Director of Captify in Spain , adds.
Captify will use Smart's most innovative and vertically integrated platform, “Smart Buyer Connect (SBC)”, to enable the activation of Captify's segmented audiences in combination with Smart's targeted Email Data parameters, including format and performance criteria. This allows buyers to predict reach and create, update and optimize tailored offers across Smart's catalog of high-quality publishers. This can be done directly or through the advertiser, agency or traiding desk clients. This partnership is essential for European programmatic media buyers as: – More dynamic, fresh, privacy-compliant search data is needed that delivers intent, with consent in the programmatic ecosystem. – Captify's dynamic search data reveals audiences most receptive to brands (often unexpectedly) by identifying real-time moments of consumer consideration and intent, going beyond outdated demographics and population segmentation. – Advertisers need to feel confident that their brand will appear in the most relevant and brand-safe contexts.
Improves media efficiency when advertisers can simultaneously access premium publisher inventory , quickly and easily, through a unique offer ID on their DSP of choice. In a value optimization context where both cost and operational efficiency are key, this gives them the same transparency of direct deals, without sacrificing volume. – Advertisers must be sure that every euro invested in the media multiplies final revenue. Vincent Pelillo, European President of Captify , says: “People are constantly searching. We are always connected. The dynamic nature of search continually generates fresh and evolving audiences, not overused and outdated segments of data. We have worked hard as a business to solve this industry problem of effective, privacy-compliant data poverty. At a time when brands need to have the highest trust and the best results possible, this agreement means for programmatic buyers they no longer need stale data by combining Captify's technology with Smart's top-tier premium offering to win twice ”. Ruth Bareño, Commercial Director of Captify in Spain , adds.