Brugal turns the BOE around and launches a document on what
Jan 8, 2024 7:08:28 GMT
Post by account_disabled on Jan 8, 2024 7:08:28 GMT
Positivity and optimism are rare feelings in the times we live in. Perhaps because of the political chaos in which we are immersed due to the pandemic , where every week the BOE dictates different regulations to us to try to stop it in some way. This also harms our personal relationships . Groups of a maximum of 6 people make our circle increasingly closed and we are even forced to choose between our friends. But all is not lost. At least not for Brugal, a brand that is committed to focusing on everything that is still allowed to us. Turn the other cheek and enjoy the small and essential moments. The brand thus launches a campaign whose message conveys that lost and in some cases buried optimism to remind us of how good life is .
Under the claim of #AmistadAPruebaDeTodo , Ron Brugal seeks to create an initiative that invites us to reinterpret the rules and bring out the positive side of them, although without losing the Phone Number List individual responsibility that is so important at this time. And to bring out this positivism in such a complex situation, Brugal has created the BOA (Official Bulletin of Friendship) . This is a collaborative document that will be developed on social networks with proposals from influencers and consumers themselves. To carry out this campaign, the brand has carried out a survey where users have been asked their opinion about this initiative to change perspective. More than 80% of those interviewed agree that they would like to live with a more positive attitude and live moments and experiences like those that their memory still contemplates. "People need messages of optimism in a context in which we feel that social relations have been greatly affected," comments Marcos de la Torre, Marketing Director of Maxxium.
To which he adds that even in the worst moments, everything has its good side. "At Brugal we want to focus on the value of the power of true friendship and on everything we can do despite the situation," he concludes. Tangoº has been the thinking mind behind this comprehensive strategy and creativity campaign. It is made up of different messages that will show a positive and optimistic vision of the restrictions imposed by the BOE. And for their launch they have also counted on influencers as their main tool, being called "experts in real friendships." In this way, the influencers will be in charge of proposing the creation of rules for the BOA through social networks with the only requirement that these rules do not pose a risk to true friendship.
Under the claim of #AmistadAPruebaDeTodo , Ron Brugal seeks to create an initiative that invites us to reinterpret the rules and bring out the positive side of them, although without losing the Phone Number List individual responsibility that is so important at this time. And to bring out this positivism in such a complex situation, Brugal has created the BOA (Official Bulletin of Friendship) . This is a collaborative document that will be developed on social networks with proposals from influencers and consumers themselves. To carry out this campaign, the brand has carried out a survey where users have been asked their opinion about this initiative to change perspective. More than 80% of those interviewed agree that they would like to live with a more positive attitude and live moments and experiences like those that their memory still contemplates. "People need messages of optimism in a context in which we feel that social relations have been greatly affected," comments Marcos de la Torre, Marketing Director of Maxxium.
To which he adds that even in the worst moments, everything has its good side. "At Brugal we want to focus on the value of the power of true friendship and on everything we can do despite the situation," he concludes. Tangoº has been the thinking mind behind this comprehensive strategy and creativity campaign. It is made up of different messages that will show a positive and optimistic vision of the restrictions imposed by the BOE. And for their launch they have also counted on influencers as their main tool, being called "experts in real friendships." In this way, the influencers will be in charge of proposing the creation of rules for the BOA through social networks with the only requirement that these rules do not pose a risk to true friendship.